Haircut
Wash, cut, style. We use shears, not clippers, wherever possible. Every cut ends with a hot towel and a tonic massage.
We never rushed a haircut in our lives. Good work demands patience, and patience is what this shop was built on.
James Mitchell had spent eighteen years cutting hair in London, Milan, and a small shop in Brooklyn where he learned that speed impresses no one. When he found the Madison Avenue space — a narrow room with tall windows and good light — he called Marcus, who he'd trained a decade earlier, and asked if he wanted to build something that took its time.
They stripped the place down to the brick. Put in twelve chairs, no more. Found a barber who knew how to sharpen his own razors. Another who could shape a beard without rushing. The idea was simple: do less, do it well, and charge what it's worth.
We still don't take walk-ins during peak hours. Not because we're exclusive. Because a good haircut doesn't happen in fifteen minutes.
Wash, cut, style. We use shears, not clippers, wherever possible. Every cut ends with a hot towel and a tonic massage.
Hot towel, scissor work, and a straight-razor edge-up. Finished with oil and balm. We'll reshape your entire beard if it needs it.
Three hot towels. A straight razor sharpened on leather. Cold splash, alum block, and a frankincense balm to finish. This is the closest shave you'll get.
For events, photos, or whenever you need to look like you tried. Deep-conditioning wash, blow-dry, and product application. We'll teach you how to do it yourself.
For children twelve and under. We're patient. We keep a stool by the mirror so they can watch. Lollipop included, always.
Haircut, beard sculpt, hot towel shave, facial steam, and a shoulder massage. Two hours in the chair. Nothing rushed. This is what we do best.
Trained at Ted Baker London. Spent six years in Milan. Came back to New York because this is where the best barbershops are.
Started in a three-chair shop in Harlem. Won the Northeast Barber Competition in 2019. Does the best fades in the city.
Worked editorial in Paris before realizing he preferred one-on-one. Expert with textured hair. Teaches our product workshop.
Learned the trade from his father in Kingston. Straight-razor specialist. His hot towel shave has a two-week waiting list.
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"I've been going to James for three years. Tried other places when I moved to the West Side. Came back after six months. No one else gets the shape right."
"Marcus gave me the best beard trim of my life. I'm not exaggerating. My wife noticed before I got through the door."
"Brought my son here for his first cut. Adrian was patient, let him hold the comb, talked him through everything. Wouldn't take him anywhere else."
"The Apex Day is worth every dollar. Two hours of not thinking about anything. Walk out feeling like a different person."
Pick a service and a time. We'll confirm within two hours. If we're fully booked, we'll let you know and suggest the next opening.
We take walk-ins when there's space, but weekend slots book out days ahead. Booking online guarantees your chair.
A standard cut runs about forty-five minutes. We don't rush. If you're in a hurry, let the barber know and they'll adjust.
Twenty-four hours' notice and there's no charge. Anything less and we may bill half the service fee. No-shows get charged in full.
We carry our own line of pomade, beard oil, balm, and shampoo. Your barber can recommend what works for your hair type.
Valet parking is complimentary for all clients. There's also a public garage across the street.
Yes. Any denomination, digital or physical. Call or stop by and we'll sort it out.
Second floor, Suite 120. The door with the brass handle.
245 Madison Avenue, Suite 120
New York, NY 10016